Plants are Purple · drafted 3 Nov 2026 from plantsarepurple.de

Comfort Mousse replenishment flow, plus a quiz-led welcome split

Built from what the store already has: the skin quiz, four need categories (blemishes, pro-aging, dry, sensitive), Comfort Mousse sold in 1, 2 and 3 packs, free shipping from €60, and 2,495+ five-star reviews. German is the master copy, with English notes below it. The wording avoids EU health claims.

Flow map

Trigger
Placed order containing Comfort Mousse (single)
Day 35 [tune to jar size]
Email 1 · "Halbzeit oder fast leer?" with a link to reorder the same scent
Day 42
Email 2 · Duo or Trio nudge that clears the €60 free-shipping line
Day 50
SMS (if opted in) · one line plus the reorder link
Exit
Ordered Comfort Mousse again, then move to the 2nd–5th order track
Split
Trio buyers start at day 90 instead of day 35

Email 1 · German master

PLANTS ARE PURPLE

Betreff: Deine Comfort Mousse, halb voll oder fast leer?
Preheader: Damit deine Haut nicht auf dem Trockenen sitzt.

Wie läuft's mit deiner Comfort Mousse?

Vor gut fünf Wochen ist deine Comfort Mousse bei dir angekommen. Je nachdem, wie oft du sie benutzt, ist das Glas jetzt vielleicht schon halb leer, und wir wollen nicht, dass du ohne dastehst.

Wenn sie dir gefällt, bestellst du mit einem Klick denselben Duft nach. Und falls du schon an Nachschub für den Winter denkst: Ab dem Duo ist der Versand kostenlos.

Gleichen Duft nachbestellen

Du bist dir unsicher, welcher Duft als Nächstes passt? Mach den 60-Sekunden-Hautquiz.

2.495+ Fünf-Sterne-Bewertungen · Zufriedenheitsgarantie · Versandkostenfrei ab 60 €

English note: "How's your Comfort Mousse going? It arrived about five weeks ago. Depending on how often you use it, the jar may already be half empty, and we don't want you to run out. Reorder the same scent in one click. Shipping is free from the Duo." The CTA uses dynamic content for the scent last bought. Test subject B: "Fast leer? Dein Duft wartet."

Welcome split from the quiz

Quiz answer: unreine Haut
Cleanser and toner routine first
Quiz answer: Pro-Aging
Serum routine, then the eye products
Quiz answer: trockene Haut
Comfort Mousse and oils, then "Bye Bye Dry Skin Set"
Quiz answer: sensibel
Unscented line first, ingredient transparency

Each branch: Email 1 is the routine for their answer, Email 2 is reviews from people with the same skin type, Email 3 is the set that clears €60. The rollout uses NL, FR, IT, ES and EN versions from the German master, with an AI first pass and a human check on claims.